Meet the person behind the design

Danielle
Rudo Kasanda

  • Founder, Rudo Studio
  • Web designer
  • Business development
  • Communications

I turn what people need into digital experiences they enjoy using. My background spans development work, law, NGO operations, digital marketing and business development, and every one of them taught me to listen first and design second.

Danielle smiling, wearing round glasses and a beaded gold collar, in front of white flowers and pampas grass

Listen first. Design second. Build something that feels like you.

What I bring
  • Web design
  • Storytelling
  • UI / UX
  • Business
  • Community

I'm not just another web designer

Before I built websites, I coordinated community outreach in Choma, kept a law practice running smoothly and turned campaign data into advice for a digital agency. Each of those roles taught me to listen closely and to make complicated things simple.

Today I bring all of it to every client. I want each wedding website to feel like the bride and groom it belongs to, and each business website to sound like the people behind it.

10
years of work since my first internship
5
organisations
6
websites launched
3
languages spoken

A few of the places I've worked and learned

  • Rudo Studio
  • OneSight Essilor­Luxottica Foundation
  • Brown & Chi
  • Lusitu Chambers
  • PACRA
  • University of Skövde
  • University of Zambia
  • ZCAS University
  • University of London

What I've done

Newest first. Each role added something I now bring to every client project.

  1. Jan 2025 – Present

    Founder & Freelance Web Designer

    Rudo Studio · Lusaka, working with clients worldwide

    • Design and build websites end to end, making sure each one matches the client's brand and audience.
    • Lead discovery sessions that turn goals and guest or customer needs into clear content plans.
    • Apply user-centred design to improve usability, accessibility and engagement, and keep sites updated after launch.
    • Six sites launched so far: five weddings and one renewable energy business.
    • Web design
    • UI/UX
    • Client discovery
    • CMS
  2. Sep 2020 – Oct 2023

    Operations Coordinator & Board Member

    OneSight EssilorLuxottica Foundation Zambia · Choma

    • Designed and ran community engagement strategies that grew outreach, participation and stakeholder support.
    • Built lasting partnerships with community stakeholders and cross-functional teams.
    • Planned budgets and allocated resources for outreach, keeping work aligned with priorities and donor accountability.
    • As a Board Member, supported governance, reporting and communication with internal and external stakeholders.

    I learned to lead without formal authority, through trust, empathy and shared purpose.

    • Operations
    • Partnerships
    • Budgeting
    • Governance
  3. Jul 2020 – Aug 2020

    Social Media Analyst Intern

    Brown & Chi · Lusaka

    • Produced social posts, blog articles and visual assets that raised client brand visibility and engagement.
    • Analysed campaign data and turned the findings into recommendations that improved client retention.
    • Worked with clients to define messaging, tone and engagement tactics.
    • Content
    • Analytics
    • Digital marketing
  4. May 2017 – Aug 2020

    Administrative Assistant

    Lusitu Chambers · Lusaka

    • Prepared, proofread and edited letters, reports and presentations.
    • Kept secure physical and electronic records and ran smooth day-to-day office operations.
    • Acted as first point of contact for clients and visitors, with professionalism and discretion.
    • Attention to detail
    • Confidentiality
    • Client care
  5. Sep 2016 – Nov 2016

    Intern, Intellectual Property Department

    Patents and Companies Registration Agency (PACRA) · Lusaka

    • Advised clients on business structures and registration requirements in clear, simple language.
    • Used CRM and database systems to keep accurate records for compliance and decisions.
    • Client advice
    • CRM
    • Records

What I'm good at

Digital & Technical

Building the websites you see in my portfolio.

  • Website design
  • CMS management
  • UI/UX design
  • Responsive design
  • CRM systems
  • Microsoft 365
  • Canva
  • Basic graphic design

Communications & Content

Telling a story people want to read.

  • Digital content creation
  • Storytelling
  • Social media management
  • Blog & copywriting
  • Brand messaging
  • Digital marketing

People & Partnerships

Bringing clients, communities and teams together.

  • Community engagement
  • Stakeholder engagement
  • Partnership building
  • Client relationships
  • Cross-cultural communication
  • Leadership

Business & Strategy

Making sure good ideas also make sense.

  • Business development
  • Project coordination
  • Research & data analysis
  • Budget planning
  • Critical thinking
  • Management
  • Creativity
English
Native / full professional
Nyanja
Intermediate
Swedish
Intermediate
Academic background

Four qualifications across development, law, strategy and business

2025 – 2026

MSc Business Development with Marketing

University of Skövde · Sweden

Business model innovation and growth that starts with understanding customers as co-creators of value.

2013 – 2017

BA Development Studies

University of Zambia · Lusaka, Zambia

Project management, monitoring and evaluation, entrepreneurship and public policy, with people at the centre.

Feb 2018 – Jul 2018

Certificate in Law

ZCAS University · Lusaka, Zambia

Taught me to test assumptions, weigh evidence and explain complex ideas precisely.

Oct 2023

Certificate in Corporate Strategy

University of London · via Coursera

Strategic thinking for organisations, building on my operations work.

Let's create something worth celebrating

Get in touch